Mold’s Sense of Place study was commissioned to gather an understanding of and a better focus for a sense of place.  The project aimed to build on the local distinctiveness of the town and identify how the town could be developed for the benefit of residents, businesses and tourists, following Cittaslow principles.

Mold is Wales’ first Cittaslow town, an international movement to enhance quality of life in small towns, which grew out of the Slow Food movement.  Towns must undergo a strenuous assessment against 75 criteria to be recognised as a Cittaslow town, primarily examining the environment, enforcing identity and place, promotion of healthy living and local produce and active community involvement.  Mold gained Cittaslow status in 2006.

The Sense of Place study examined several aspects of the town: marketing and competitiveness, exploring what assets add to distinctiveness, how effective the retail draw is and what can be done to improve its competitive condition; A townscape character analysis, exploring architecture, character and identity; and a public realm appraisal looking at gateways, public spaces and streets. From this analysis a vision and proposed projects emerged around the themes of Visiting & Shopping, Streets & Places, Activities & Enjoying Mold, and the Heritage of Mold.

Sense of Place has given the town a framework to carry out improvements in Mold, as and when money has become available, such as projects for New Street car park and Daniel Owen Square. It also means that project partners, like Flintshire County Council, are aware of what scope there is for change in the town and its surroundings. The outcome has been a working document that is an integral part of the future of the town.


  • Client: Cadwyn Clwyd
  • Partners: Flintshire County Council, Cittaslow Mold, and Mold Town Council.
  • Consultants: Heritage Initiatives Ltd, Alan Brown Associates, Harrison Design, Cleaveley Associates
  • image credits: 01 - c Heritage Initiatives; 02 & 03 - c Heritage Initiatives & Harrison Design Development
AuthorMatthew Jones

Cadw has been developing a method of assessing towns in Wales that aims to show what gives a place its unique identity and provide a baseline assessment of its value and character.  This work is intended to ensure future planning and regeneration strategies strengthen local distinctiveness by identifying what makes a town special.